Brand Evangelism is gathering greater momentum in the literature of marketing although its   empirical efficacy on strategy development and consumer decision behavior is yet to be fully tapped. This proposes and tests empirically  brand evangelism strategy on customer loyalty . This study adopts explanatory design approach, and surveys 304 lecturers from Rivers state analyses with Spearman rank correlation . The study unveiled among other things that brand identification and brand salience as attributes of brand evangelism have a very strong positive, statistical relationship with customer loyalty. Brand evangelism affects customer loyalty. Consequent upon this, the study recommends that automobile firms whose objective is to improve customer loyalty should ensure that their brands distinctively are positioned, promoted to be top in the minds of their customers and provide unique meaning in different customers.