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Articles

CJBSS: Vol. 10 No. 2, Dec. 2019

Influence of Risk Perception on Marketing of Chemicals in Nigeria

  • Onwubiko N. Dike, Ph.D & Nneka N.Dike, MSc.
DOI
https://doi.org/10.20370/cjbss.v10i2.1804
Submitted
December 16, 2019
Published
2019-12-16

Abstract

Risk perception refers to the way risk is regarded, understood and interpreted while risk is the probability of incurrence of hazards in certain activities. This study investigates the influence of channel members’ risk perception of chemical exposures on marketing of chemicals in Nigeria. The study is a survey design and adopts stratified and simple random sampling techniques. One hypothesis and a research question guided the study. The target population is 876 involving 47 producers, 18 importers, 103 wholesalers, 230 retailers and 478 industrial consumers in Aba and Onitsha. The sample size is 275. The sample size for each category of the respondents is determined. Primary and secondary sources of data are accessed. In-depth interviews are held. The structuring of the questionnaire is based on the five-point Likert scale format. Opinions of marketing experts are used in the questionnaire validation. The scores derived from the pilot study are processed using Cronbach Alpha technique. A reliability coefficient of the research instrument, 0.952 is estimated. Using one way ANOVA technique and Minitab software package, the hypothesis is tested at 0.05 level of significance and 19 degrees of freedom. The study reveals non-significant influence of risk perception of chemical exposures on marketing of chemicals. It is recommended that enlightenment campaigns should be mounted by the Chemical Society of Nigeria and Media Organizations to raise risk perception of chemical exposures as to suppress risk tolerance and high-risk behaviors of channel members, among others