Marketing communication is seen as a vital activity for the survival and success of SMEs. This study examines the impact of marketing communications on the survival of Small and Medium Enterprises (SMEs) in Auchi, Edo State. The study employed a qualitative research design, using a convenience sampling strategy and semi-structured interviews to select and collect data from 40 SMEs in the area. The results show that marketing communications is a catalyst for the survival of SMEs in Auchi. Specifically, the study found that SMEs that use social media strategies survive and thrive in the competitive business environment. Based on the findings, the study recommends, among others, that SMEs in Auchi should prioritise marketing communications in their business strategies to ensure survival and growth. Studies show that there are many similarities regarding the challenges faced by SMEs globally, and as such, the recommendations of this study can be applied universally.