Abstract: The university’s online feasibility is fundamental to students enrolling in a highly competitive academic environment. The study's main objective was to examine the effect of social media technology on students' Enrollment in selected private universities in Uganda. Two private universities were selected to accomplish the study's goals, and all the students and the institutions' admission/marketing officers were targeted. The selected two universities are owned by entrepreneurs. Structured questionnaires were used to collect data from the students, and unstructured interviews were organised to gather data from the admission/marketing officers. Four different types of social media are included in this work. Four hypotheses were formulated from the structure of the research questions; ANOVA, Correlation, and other statistical tools were used in testing these hypotheses. The results indicate that the University’s Facebook advertisement significantly affects student enrolment at F= 223.522, df= 353, sig. at 0.000. Meanwhile, the University’s Website (blogs) content positively affects student enrolment at F= 84.714, df= 353, sig. at 0.000. On the other hand, the result shows a significant positive relationship between the University’s YouTube channel and students’ enrollment at a correlation of 0.558, df= 353, sig. at 0.000 and significant at 0.01 level (2-tailed). Similarly, the finding also shows that the University’s LinkedIn site influences students’ enrolment at F= 291.125, df = 353, sig. at 0.000. The insights discovered from this study would help to facilitate, develop, and focus on building a corporate image that will encourage students’ enrolment. This will also be useful for universities that wish to improve the level of students’ subscriptions to different programs offered by the institutions.