Despite the inherent benefits that digitalisation brings to businesses across sectors, indigenous construction firms in developing countries like Nigeria seem unprepared and reluctant to embrace the digital trend. Qualitative research technique was adopted through a case study approach and utilised interviews as the primary source of generating data among eight case companies in Abuja, Nigeria. Data generated were analysed using conversational analysis as a specific data analysis approach in thematic analysis. Findings revealed critical factors inhibiting digital transformation to be lack of funds, shortage of trained professionals, lack of technical know-how, and low level of awareness are the top four factors identified. The paper therefore concludes that overcoming these identified factors is a key to the survival of indigenous construction firms in a globally competitive market and the factors inhibiting the digital transformation of the construction industry in Nigeria are not just limited to one construction firm but could differ from other construction firms. The paper recommends effective partnership among key stakeholders of construction firms to work out an appropriate roadmap that would position the construction industry on the right track toward digital transformation.