OKEKE OGUCHUKWU RAYMOND. Perceived Effectiveness of Political Campaigns in Leveraging Brand Personality for Candidate Appeal in Nigeria’s 2023 Elections . Covenant Journal of Communication, [S. l.], v. 13, n. 2, p. 8, 2025. Disponível em: https://journals.covenantuniversity.edu.ng/index.php/cjoc/article/view/5419. Acesso em: 19 feb. 2026.