This study examines media coverage of unwholesome cultural practices with regard to women in Nigeria and its inherent framing patterns. Contents of five dominant broadcast and print mediaâ€“ Africa Independent Television (AIT), Nigerian Television Authority (NTA), Vanguard, The Nation and Daily Sun were investigated while 121 media practitioners responded to questionnaire items in Rivers State, a political subdivision in the southern part of the country. Findings show an insignificant coverage of the cultural practices that denigrate women while the framing patterns exhibit a non-condemnatory stance. These unimpressive outcomes are upshots of reportersâ€™ low awareness profile of the issue, patriarchy and advertisersâ€™ lack of interest. Journalists will need to be sensitized toward these negative cultural practices to enhance their coverage and creation of framing patterns that favor of women.