Social Media Influencers usage in this current online age is becoming necessary and common in the
communication-marketing environment. Over the years, they have shown their relevance and influence as
impactful in the online space. In light of this, the study seeks to investigate and identify the various deceptive
practices used by social media skincare influencers, through focus group discussion. The universities
participants in Lagos state were selected using the cluster sampling method because major skin care brands in Nigeria have their head offices in Lagos state, also, considering the fact that universities are known to house
Nigerians or categories of people who are social media savvy, fashion forward and particular about skin care,
looks and appearances. Result shows skin care influencers are very useful in the online space, not just for brand promotion but also for helping skincare consumers in their skin care purchase decision-making. In addition, social media skin care influencers are not necessarily deceptive, however, they influence mainly for the money and publicity and leave out significant information when promoting a brand, the respondents agree that in this age, the use of social media influencer is significant for product promotion and consumer information. It is recommended that regulatory bodies in Nigeria should set up monitoring or control bodies who would carry out customer marketing research on brand and influencer activities to curb deception.