This study evaluates reputation management in selected federal universities in South West Nigeria. Questionnaire (for 423 respondents), interview and focus group discussion were used to generate the needed data. Findings show that most of the respondents were not oblivious of the concept of reputation management in a university environment. Their knowledge of these institutions’ reputation also created a favorable impression although a category of stakeholders were unimpressed, owing to lack access to the required information or updates about these institutions. The study notes that universities stand a good chance of building a good reputation if they establish and sustain good relationships with one another.