It is no longer a news that cybercrime has become a thing of global concern. As techno advancements come to being, so are their complexities and deformities. The objectives are to assess the effectiveness of mass media campaigns in promoting self-reliance among youth, to explore youth perceptions of mass media’s influence on their entrepreneurial mindset and behavior, to identify the key challenges faced by mass media in reaching youth with messages about cybercrime and self-reliance and to determine which types of mass media are most frequently used by youth for learning about cybercrime prevention and entrepreneurship. The tenets of Agenda Setting Theory and Framing Theory provided theoretical background to this study. The survey research was used for this study. A sample of 384 was drawn from a population of 328,394 Lokoja residents using the Australian calculator for sample size determination. Structured Likert scale questionnaire was used to collect data and the data were presented and analyzed using tables, frequency and percentages, mean averages and standard deviation. Findings revealed that mass media campaigns are generally perceived as effective in promoting self-reliance among youth, there is also a positive perception of mass media influence on entrepreneurship. It was also found that respondents perceive significant gaps in the media ability to effectively address cybercrime prevention. It was recommended that mass media campaigns should be designed to engage youth on issues related to cybercrime prevention and self-reliance.