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Articles

CJOC: VOL. 11 NO. 2, DECEMBER 2024

Awareness, Usage and Perception of Artificial Intelligence in Journalism Practice among Journalists in Kwara State

Submitted
December 22, 2024
Published
2024-12-03

Abstract

This study was guided by three research objectives which are level of awareness, usage, and perception of artificial intelligence (AI) among journalists in Kwara state. Findings indicate a spectrum of awareness, from early adopters to those within the early majority and late majority categories. This revelation mirrors the Diffusion of Innovations Theory and Technology Acceptance Model, depicting a recognizable pattern of AI adoption within the realm of journalism, with innovators and early adopters leading the way. Findings establishes that AI has infiltrated journalism practice in Kwara state, with journalists leveraging AI tools to streamline tasks and enhance productivity. It was concluded that given the informants' varying knowledge levels, continuous education and training in AI are essential to unlock its full potential in journalism practice It was therefore recommended that, bridging the knowledge gap is imperative, while education and training programmes such as workshops and online courses, should be introduced to equip journalists in Kwara state with a deeper understanding of AI and applicability. Media organizations and professional bodies must initiate awareness campaigns to explain the benefits and potentials of AI for journalists, by informing them of its pivotal role in the future of journalism. Collaborating with technology providers and AI tool developers can assist media organizations in Kwara state to access tailored AI solutions, addressing concerns related to content filtering, accuracy and timeliness. This study not only illuminates the current adoption of AI among journalists, but also provides a roadmap for a more informed, strategic, and effective integration of AI tools into journalism practice in Kwara state.