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Articles

CJOC: VOL. 10 NO. 2, DECEMBER 2023

Health Communication During a Pandemic: An Analysis of Framing of COVID-19 in Nigeria’s The Guardian and Daily Trust Newspapers, April – August 2020

Submitted
February 22, 2024
Published
2023-12-18

Abstract

COVID-19 being a pandemic that had an unprecedented impact on virtually all aspects of human endeavour globally, continues to
attract the interest of researchers who have been investigating different aspects. This study therefore analyses the framing of COVID19 in The Guardian and Daily Trust newspapers in Nigeria from April to August 2020. Data revealed that the two newspapers gave
ample coverage of the coronavirus pandemic and that death toll frames and positive frames were significantly used in conveying the
stories on the disease. The study also found that the newspapers gave prominence to the pandemic evidenced by the placement of
stories on their front pages. Additionally, the research finds that both newspapers employed various frames in the framing of
COVID-19, encompassing topics such as hand washing, social distancing, medical care, lockdown measures, and public perceptions,
aligning with the third objective of determining framing patterns. The study concludes that the front-page placement of COVID-19
stories by the two newspapers increased visibility, highlighting the significance of the pandemic to their audience and effectively
setting the agenda on the issue, with a total of 1,148 stories during the investigated period. Arising from the findings, the study
recommends, among others, that newspapers should continue to use positive frames that would enlighten people about important
health issues and downplay negative frames that would instil fear. It also recommends that important health issues should be given
prominence through placement on the front page since stories on the front pages of newspapers attract attention and tend to carry
more weight.