MEDIA ENTREPRENEURSHIP IN NIGERIA: A STUDY OF NEW PATTERNS, ORIENTATIONS AND COPING STRATEGIES

Emmanuel IFEDUBA

Abstract


This paper draws attention to the emerging patterns of media entrepreneurship in Nigeria, which call for new research perspectives. For data on the demographic identity of the new entrepreneurs across all media, the study examined official records, media websites and publication information provided in the print media while data supporting new orientations and coping strategies were collected from a focus group of professionals and scholars. Results indicate that ownership of national daily newspapers is now 100% private as against the situation in 1980 when the Federal Government owned the two truly national dailies in the country. State governments still own some regional newspapers but magazine titles have grown to over 154 from about 22 in 1990. All 13 news magazines and 141 specialized magazines in circulation are owned by private entrepreneurs and Faith-Based Organizations (FBOs). For the broadcast media, data indicate that the nation has moved from 100% government ownership, as was the case in 1990, to about 34% private/community ownership in 2011. Findings also indicate that majority of the new entrepreneurs are journalists. Based on these findings, this paper calls for a sort of paradigm shift in media discourse. It therefore recommends for a concerted research efforts to focus on audience satisfaction, audience feedback and feed forward.
Key words: Media entrepreneurship, Innovations, Patterns, Coping strategies.


Full Text:

PDF

References


Afari, A. Y. (2009). Contribution to C.D.D. Workshop on Ghana‟s Election @http://www.afrimap.org/English/images/report/afriMAPGhana Polpart.pdf. Accessed 10/12/11.

Achtenhagen, L. (2008). Understanding Entrepreneurship in Traditional Media in Journal of Media Business Studies, 5 (1), 123-142

Anderson, G. (2008). Integrating Mass Media in Small Enterprise Development: Current Knowledge and Good Practices” ILO Employment Working Paper No 2. Geneva: ILO.

Ayedun-Aluma, V. (2009). The Meaning of Reform: Media Managers‟ Reception of the Obasanjo Administration‟s Reform Agenda. In Olorunnisola, A. A. (ed.) Media and Communication industries in Nigeria: Impact of Neo-liberal Reforms Between 1999 and 2007 (pp. 203-221), Lewiston, New York: The Edwin Mellen Press.

Berns R. and Hairston, J. (2001). Entrepreneurship. In Encyclopedia of Business and Finance. (pp. 303-305), New York: Macmillan Reference.

Big Media: Prospects for New Entrants” @ compaine.bcompany.com/articles/BCERC2006Hoagpdf.

Enwefah, C. (2010). Media Ownership and Direction of Editorials in Four Nigerian Newspapers in Journal of Communication and Media Research, 2 (1), 93-101.

Hang, M. and Weezel, A. (2007). “Media and Entrepreneurship: A Survey of the Literature Relating Both Concepts”@ www.personal.psu.ed/amliz/e-ship/hangandweezel pdf.

Hoag, A. and Compaine, B. (2006). Media Entrepreneurship in the Era of Big Media: Prospects for New entrants. Paper presented

Covenant Journal of Communication (CJOC) Vol. 1, No. 2, December, 2013.

at the 2006 Babson College Entrepreneurship Research Conference. Bloomington, IN

Hoag, A. and Seo, S. (2005). Media Entrepreneurship: Definition, Theory and Contest. Paper presented at the NCTA Academic Seminar. San Francisco, April.

Ifeduba, E. C. (2011). European Football Club Newspapers in Nigeria: Gratification or Media Imperialism in Journal of Research in National Development, 9 (1), 331-340.

Ifeduba, E. C. (2010). Emergence and Growth of Specialized Magazines in Nigeria: A Study of Trends. In International Journal of Communication and Performing Arts, 2 (1), 16-24.

Igiebor, N. (1999). Managing a Weekly News Magazine. In Awoynifa, M. & Igwe, D. (Eds) Nigeria’s Corporate Strategists. (pp. 659-679), Lagos: MCDEE Books

Malonis, J. A. (ed) (2000). Encyclopedia of Business. Detroit: Gale Group.

Mason, R. B. (2006) Coping With Complexity and Turbulence: An Entrepreneurial Solution in Journal of Enterprising Culture, 14 (4), 241-266.

Mair, J. and Marti, L. (2006). Social Entrepreneurship Research: A source of Explanation, Prediction and Delight, Journal of World Business, 41, 36-44.

Mboho, M. (2005). Political Broadcasting Policy and the Stations‟ Compliance in Nigeria. In International Journal of Communication, No. 2, 128-138.

Mukhongo, L. L. (2009). The Kenyan Media: Confronting State Terror and Atrocities. In Journal of Communication and Language Arts, 3 (1), 26-43.

Obaigbena, N. (1999). Newspapering and Nichemanship at ThisDay. In Nigeria’s Corporate Strategists (pp. 680-692), Lagos: MCDEE Books.

Okunna, C. S. (2005). Re-inventing media content in Nigeria: Creating a Balance between Social Responsibility and Business Concern” in International Journal of Communication No. 2, 88-96.

Olorunnisola, A. A. (2009). Democratization, Mass Media and Civil Society in Africa: A Discourse of Interlocking Paradoxes in Journal of Communication and Language Arts, 3 (1), 79-104.

Oyero, O. (2010). Media Ownership and the Coverage of Child Rights in Nigerian Newspapers, Nigerian Journal of Communication, 8 (1), 243-263.

Popoola, M. (2011). Influence of Newspaper Ownership Identity on Readership Among Residents of Ibadan, Nigeria. Journal of Communication and Media Research, 3 (2), 119-130.

Covenant Journal of Communication (CJOC) Vol. 1, No. 2, December, 2013.

Shane, S. (2003). A general Theory of Entrepreneurship. Cheltenham, UK: Edward Elgar.

Shane, S. A. and Venkateraman, S. (2000). The Promise of Entrepreneurship as a field of Research: Encouraging Dialogue and Debate. Academy of Management Review, 26 (1),

Skjerdal, T. S. and LuLe, H. (2009). Uneven Performances by the Private Press in Ethiopia: An analysis of 18 years of Press Freedom. Journal of Communication and Language Arts, 3(1), 44-57.

Telley, W. J. (2006). The Politics of Media Accountability in Africa: An Examination of Mechanisms and Institutions. International Communication Gazette, 68 (3), 229-248.


Refbacks

  • There are currently no refbacks.