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Articles

Vol. 1 No. 2: December 2013

AUDIENCE ASSESSMENT OF BROADCAST MEDIA SURVEILLANCE AND NATIONAL SECURITY IN NIGERIA

Submitted
February 22, 2016
Published
2016-02-22

Abstract

Amongst the many functions of the media, the surveillance function is no doubt, a very fundamental role. This function places a demand on the media to scan the environment and report dangers, especially impending dangers, which largely contribute to the insecurity of lives and property. In line with the sensitive nature of this function and the current insecurity situation in Nigeria, it becomes pertinent to assess how far the Nigeria’s broadcast industry has fared in fulfilling the surveillance function and how the industry’s audiences perceive its performance. The residents of six selected cities from the six geo-political zones of Nigeria were sampled. Questionnaire served as the measuring instrument. Using survey research method, we found out, amongst others, that the broadcast media are not effective in the discharge of their surveillance function. In line with the findings, the paper recommends amongst others that the Nigerian broadcast media must, as a matter of necessity, contribute to the security of the country by effectively playing the surveillance role.
KEY WORDS: Surveillance function, Security, Broadcast media, Audience, Assessment, Nigeria

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