Abioro Matthew Adekunle, Ph.D. & Okeowo Florence Oluremi, Ph.D., O. S. A. P. “Promotional Mix and Customer Patronage: A Study of Telecom Subscribers in Lagos and Ogun States, Nigeria”. Covenant Journal of Business and Social Sciences, vol. 11, no. 1, June 2020, doi:10.20370/cjbss.v11i1.2050.